This site was a version of a home page of LegalMatch. The goal was to improve conversion rate. After the AB testing with new look vs. old look, the new look generated the conversion rate that was improved by about 29.3%.
By analyzing some motivation and expectations that users would have and applying the UX improvements changed the time length of visitors staying on this page significantly longer.
Polishing and updating visual design look and feel of the company to provide more professional branding.